Get Your Marketing $hit Together
A 13 Week 1-on-1 Intensive Program Designed to Revolutionize Your Marketing
Digital Marketing Expertise & Guidance
Clarity.
The biggest thing I hear when it comes to marketing from female entrepreneurs is, “I don’t know where to start.” That’s why I designed this program to intentionally build from beginning to end a comprehensive, impactful, business-changing marketing strategy.
Confidence.
You can’t wait until you’re confident with something before you start doing it. Action generates confidence. So you need to start before you “feel ready” and keep going even when it’s not perfect. Repetition and consistency is key.
Connection
Offering a genuine connection with your customers is what it takes these days to get people to notice you. Heartfelt and heart-led marketing is the solution. Providing content that is helpful, valuable, and shows that you genuinely care about them is vital.
The Four Phases of GYM$T
Preparation
Be prepared to go deep on all things branding, ideal client and business goals.
Strategy
Once we know where you want to go, we start to build the plan that will get you there.
Build
We start putting all the pieces together so that you can start to see progress right away.
Optimize
Find out what works, what doesn’t & how to make what you currently have in place even better.
Make it stand out.
Phase One: Preparation
Our very first meeting will be focused on you, your business and your ultimate goals. After that, we will discuss who you will be helping and what you will be doing for them and how. Then, we will create a branding / style guideline document that you can share with anyone working on your marketing.
Deliverables: Customized Target Market & Branding Guidelines
Phase Two: Strategy
Finally! The answer to, “Where do I start?” You will have a customized strategy with a 6 month plan that will specifically address your business goals and objectives. You will also receive an email marketing and social media marketing strategy that is focused on your business and brand. This will include email and social profile assessments. And whether you are launching a new product or program or service offering, you will have a launch strategy that takes you from the pre-launch to post-launch and covers everything in between. Deliverables: Customized Overall Strategy, Launch, Email & Social Media Marketing Strategies
Build
This is often the most exciting part of the program because this is where the rubber meets the road. Together, we will build a customized content calendar, an email and social media marketing process that makes sense for your business, clear Calls to Action and an email funnel. Together, we build these elements so that you can implement right away and start seeing results! We will also make sure that you have your marketing processes put in place to take work off your plate!
Deliverables: Customized Content Calendar & Process Best Practices, Marketing Process Documentation, Email Funnel Checklist and QA, CTA Process Documentation, Email & Social Media Marketing Process Documentation
Optimize
If I told you that half of your marketing is working, would you know which half is not? That’s where optimization comes in. You are given the tools to recognize what is working and what isn’t, what to fix and what to let go. You will participate in a usability / marketing messaging review for your website, receive a training and education session on SEO and a training session on how to use Google Analytics and how to best leverage this information in making data-driven marketing decisions. Deliverables: List of takeaways from website review, SEO Keywords and Link Building Best Practices Documentation, Overview of Google Analytics Best Practices